Ad blocking has gone from a fringe issue to a mainstream concern that’s causing a big concern for publishers. According to 2017 adblock report of pagefair, almost 615 million people have downloaded ad blocking software. Mobile adblock usage has grown by 108 million to reach 380 million devices whereas desktop adblock usage has grown by 34 million to reach 236 million devices. “For publishers, ad blocking represents a clear lack of understanding from readers of their value exchange.” said Tim Gentry.
There is a quite arms race between publishers and ad blockers which are an incessant problem as ad blockers have been improving and publishers have been responding in kind. Advertisers are panicking about ad blockers, whereas publishers are attempting to combat them. Publishers need to tackle the issue and to regain the control of their online ads of what ads are delivered and at what price in order to make up their revenue losses.
Understanding how ad block works is important to choose the best solution for your website or phone app. Ad blocking software works at various levels and is commonly called as an ‘ad blocker’ which is a piece of software that usually comes as a browser extension or an app which can be downloaded by consumers in order to remove ads. It is usually installed as an adblock extension or adblock plugin into a browser. Ad block extensions work inside a web browser and block ads on web pages which are being visited in the browser they are installed in. These extensions are to be installed for each browser you’re using. This budding problem of ad blocking is in need of creative solution.
Here’re 5 smart tricks to get rid of ad blockers and make up ad revenue losses. All of them are quite easy.
Trick#1: Adopt native advertising
Content marketers are turning to native advertising. It is a form of paid media advertising. It allows users to retarget with relevant display ads. The natural form and function of the user experience in which it is placed is followed by the ad experience by native advertising.
Native ads look like natural content by matching the visual design of the experience they live within and they function like natural content by behaving consistently with the native user experience.
Trick#2: Install Adzsafe extension
Adzsafe is very effective and reliable ad blocking solution and is the latest attempt to bypass the damaging effects of ad blocking. It disables ad blocking software from operating in the browser instantly. It allows online ads to be loaded and viewed despite of presence of ad blocker on user’s browser.
It is praised for not requiring online ad publishers to change their ad providers and thereby crushing ad blocker completely. It has ‘Free Internet Protection’ tools that successfully avoid from being detected by ad blocker, and instantly disable ad blocker.
Trick#3: Get white-listed
There are various options available for white-listing your advertisements. You can display a message to the visitors who’ve installed adblocker by asking them to white-list your site. Once the visitors disable ad blocker, he/she will not see the message again.
Many million-dollar businesses shake hands with popular ad blocker companies for getting their sites white-listed which allow ads to appear in order the user to support the channel by giving view time to ads. Small online ad publishers might not have that bandwidth hence they keep to take the hit with eventual results of being shut down. Therefore, blocking may result in an uneven field of competition in these cases.
Trick#4: Use Paywall
Paywall help you to prevent visitors from accessing web sites and similar content providers from where access is restricted to Internet content via a paid subscription. It requires paid subscription to view your content and provide trusted insights and markets coverage. It helps to view content provides trusted insights and markets coverage.
Trick#5: Affiliate programs
You can profit from ads in the presence of ad blockers with affiliate programs. The proper implementation of the affiliate links to the online content cause achievement of the best conversion rates. Ad blockers can’t block affiliate links because affiliate links aren’t recognized by ad blockers. Hence, it is one of the best options to get rid of ad blockers.
The affiliate shows an ad for the merchant on their site. When customer clicks the ad, he/she is sent to the merchant site through tracking link and makes a purchase on merchant website. From the details of purchase and transaction recorded by affiliate network, purchase is confirmed by merchant as a valid sale and transaction is credited to referring affiliate. Hence, affiliate gets paid their commission.